United Airlines is considering using data it collects on passengers to sell targeted ads, the Wall Street Journal reported, citing anonymous sources—the latest attempt by a major corporation to ...
Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower cost. Targeted ads are ramping up on cable via your smart TV Nielsen is ...
We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...
The precedential opinion reaffirmed that when a patentee consistently describes its present invention, its claims will be limited to such invention unless it meets a narrow exception. The decision ...
According to the Wall Street Journal, United Airlines may use its customer data to sell personalized ads. Some of the targeted ads could be specific movie titles on seatback screens, for example.
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