Apple, Tim Cook and CEO
Digest more
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are "essential" to Apple: people and culture. "Yes, we have a lot of ...
Tim Cook legacy simplicity Apple philosophy Picasso bull design subtraction innovation leadership transition John Ternus future challenges
There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way. Just… look up. And when that CEO was Tim Cook, who's run ...
Remember the Macintosh Portable? Or the circular ‘Hockey Puck’ mouse? How about the unsolicited rollout of U2’s thirteenth studio album to 500 million iTunes subscribers? These are just a few of the things Apple has got wrong in its otherwise ...
Apple surprised no one by naming John Ternus as its new chief executive. That actually speaks to one of the main challenges facing what is now the world’s third most valuable company. Apple spent much of Tim Cook’s tenure as CEO in the number-one slot.
When incoming CEO John Ternus assumes leadership of Apple later this year, he'll inherit a series of significant challenges facing the tech giant. But his decades of experience within the company should position him well to navigate those tides.
The Apple CEO’s morning ritual has nothing to do with products or investors. After 15 years as CEO of Apple, Tim Cook announced in an open letter that he is stepping away from his role in September to become executive chairman of the company.
Apple announced a planned CEO transition, with Tim Cook stepping aside and John Ternus set to lead the company.