Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Grape Juice, Mojitos, Toothpaste. Those are just a few of the things you can taste by licking some magazines. Cognitive scientist and marketing consultant Dr. Lisa Haverty talks about sensory ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...