How a marketing client evolves over time will directly impact the effectiveness of the strategies its agency partners develop. If agencies don’t keep up with how clients are changing, the campaigns ...
Although the average age of an adviser’s client list may be someone in their 60s and older, financial advisers need to be prepared to discuss a range of financial goals for clients of any age. It is ...
The importance of developing a deeper understanding of the non-financial issues that drive clients’ attitudes to wealth should not be under­estimated. Everyone has different motivations and priorities ...