A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

AdMob today unveiled a new set of tablet ad formats and enhanced developer tools in connection with the one-year anniversary of its formal acquisition by Google. The mobile ad network also said it now ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

The iPhone is holding its lead over Android devices, but the sheer number of new Android phones available could start to change that, according to a monthly report — potentially the last of its kind — ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...