Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

If you avoid problems, you’re not working in a creative mindset. If you seek solutions, you’re not working in a creative mindset. This problem-solution paradox is another contradiction I’ve discovered ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...

Complex organizational problems and chaos are silent killers of productivity and innovation. In today’s fractured work environment, they are more prevalent than ever. Political transitions, ...