For the first time ever, fans can experience the Games on a scale like never before through augmented reality on Snapchat. The International Olympic Committee (IOC) and a number of commercial partners ...

Australian eyewear brand TWO SVGE is harnessing the power of Augmented Reality (AR) to launch a Dynamic Shoppable AR Lens on Snapchat. The Lens leverages Snap’s try-on feature which allows shoppers to ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Snap Inc. made a splash at its annual Partner Summit (SPS 2024), announcing a host of new features and products designed to transform how users interact with augmented reality (AR) and the Snapchat ...

Snapchat has released a list of the most popular augmented reality (AR) campaigns of 2023. “It’s been such a creative year for advertisers on Snapchat in Australia," says Haran Ramachandran, head of ...

Snapchat's augmented reality dreams might be starting to look a bit more realistic. The company has been subtly improving its AR-powered Lenses every year, improving the technical odds-and-ends and ...

Snapchat has introduced the ‘Lens Web Builder’ as a way for brands to create AR ads quickly and cost-effectively. Housed in the Ads Manager platform, the new tool is the industry’s first web-based AR ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...