The campaign, which is running across TV, newspapers, radio and outdoor aims to generate awareness of the advertising codes while showcasing how the majority of marketing messages portray sexist ...
According to research from the ad exchange firm Sharethrough, 79% of TV viewers take out their phones during ad breaks, meaning consumers are already set up to engage with shoppable ads. This, coupled ...
The former chairman of the Advertising Association and ad agency DDB will take over from Andrew Brown at the end of March next year but will work with him from January. Best will chair both the ...
The ASA considered a press ad for a lager, featuring a price promotion, was likely to be seen to encourage excessive drinking and implied that alcohol was indispensable. The other 306 ads (99.7%) were ...