In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable. The Fast Company Executive Board is a private, ...

For startups, marketing isn't just about promoting a product. It's the engine behind your growth. While a strong launch or viral campaign might provide an initial boost in sales, sustaining that ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have ...

Many professionals avoid visibility because it feels uncomfortable. They prefer to let their work speak quietly on its own.

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

“It’s always been this way.” Ugh. One of my least favorite statements. It recks of complacency in a world that is ever-changing. Instead, I prefer to be challenged and learn new things. Even though ...

In every MBA program, starry-eyed students are likely talking about Nordstrom as the lodestar for customer service. There’s no end to the case studies and lore about bronze statues of returned car ...

There’s been a recent push, most likely by accountants and other budget-minded types, to establish a direct return on investment for marketing efforts. I can understand this thinking. Advertising and ...

The 65th annual Grammy Awards returned Sunday night, delivering big-name performances from contemporary stars, newcomers, and iconic veterans alike. It was also a night full of history as Beyonce ...