Amazon (AMZN) is hoping to attract budget-conscious consumers as its annual Prime Day event returns June 23-26, offering “millions of exclusive deals to Prime members across more than 35 categories” amid growing concerns about household spending.

Amazon just announced it’s hosting its famous shopping extravaganza from June 23 to 26.

This year’s sale is earlier than past year’s, and the shopping event will run from June 23 at 12:01 a.m. PDT through June 26.