A fast-growing DTC brand decides it’s time to “be more authentic.” So they lean in—posting behind-the-scenes videos, founder ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...