At the Fast Company Innovation festival, moderator Ben Baer (left) and NielsenIQ’s Ramon Melgarejo discussed how synthetic respondents are enhancing product development. BY FastCo Works For more than ...

Nearly three-quarters of global consumers say they are using AI in their shopping journeys, according to a survey of more than 5,000 people released Monday by Riskified. Only 13% of consumers say they ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...