“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

You can use any image editing application, such as Microsoft Paint, to create a simple logo. However, if you want to create a complex, high resolution logo, you must ...

A business logo can make or break your business. It is the first impression your company projects to its customers, so it needs to be as positive and targeted as possible. The logo needs to represent ...

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With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

A logo is more than just a shape with your company name in the center. A great logo should be eye catching and should share a bit about your brand. Are you edgy, conservative, innovative, or reliable?

Opinions expressed by Entrepreneur contributors are their own. The hype around Yahoo‘s month-long roll out of its new logo may have you wondering if your company is ready for a new design, too. “A ...

An icon in the shape of a lightning bolt. Impact Link A great logo should tell consumers exactly what they need to know about your brand with just one look. The logo is often the first thing consumers ...