Yes, yes, yes, that was a very nice brand thingy document whatsit. Now then, I need a new case study and my wife likes pink…’ The first thing that you notice when reading Scot McKee’s book is the ...

Aleksandr Orlov’s ‘simples’ expression is just one example of how great B2C ads have transcended advertising and become part of the vernacular. So why are there no comparable examples in B2B? Alex ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI ...