NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

Kartel, an AI-powered company scaling performance-based creative production capabilities for brands, and Vidmob, the Creative Data Company, today announced a strategic partnership to unify creative ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has launched Creative Optimization to give marketers insights into their creative assets and data-driven guidance on ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Starti.ai, a technology company developing AI-powered tools for advertising video production, has announced the release of AI Studio 2.0, a system-level upgrade to its flagship platform. The update ...

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...