Amid a global economic crunch, budget holders everywhere will be looking for more effective ways to market their wares. Lucy Porter, head of planning and innovation at agency group PrettyGreen, tells ...

In creative, the report formally recognises AI creative as a standalone role for the first time, with salaries from $120,000 ...

Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

London International Awards has announced the jury presidents and jurors for the Creativity In PR, Design and Package Design competitions. Chloe Fitzgerald (pictured above), business director at ...

Today sees the launch of For the Right Reasons, an independent creative PR studio founded by multi-award-winning PR strategist and communications expert Jessica Hartley. Hartley has been building the ...

Ultimately, creativity is synonymous with memorability. It’s a chance to break out of the mould and get noticed. All too often, brands assume that creative approaches aren’t right for PR B2B audiences ...

In modern media environments, there are some unsung heroes of brands’ growth and continued success. Emma Grace, executive creative director and co-chief executive officer at PrettyGreen Group, argues ...

Thinking Loud is a PR & Experiential agency based in Sydney. They create unique experiences, digital content & authentic PR campaigns that connect culture, brand and community. What makes them special ...

Matt Holmes, Emotive’s head of earned creative and PR has left the agency following the integration of its social, talent, partnerships, brand experience and PR specialisms. Lead Image: Simon Joyce, ...