Summit Resources recently launched a new program meant to help dealers keep customers coming back to the dealership long after a vehicle purchase. The company explained the premise behind LoyaltyCash ...

The business landscape is fierce. Your company is competing not only with your direct competitors but also everyone else for your customers' attention. Moreover, there's so much change happening that ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Cash may be losing its luster as a payment tender, but it’s a ‘must have’ when it comes to rewards program benefits and will be for the foreseeable future. Rewards for shopping are now expected on ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The strange thing about working in the home comfort industry is that you are never able to get too comfortable. This is an industry of unavoidable weather-driven peaks and valleys where extremes can ...

Why do some companies grow steadily while others struggle to keep customers coming back? The answer often lies in a metric that does not get as much attention as it deserves: customer retention cost.