The rise of customization has the industry scrambling to figure out how to retrofit a system meant to create massive numbers of the same thing over and over into one that’s nimble enough to produce ...

Accessories are all the rage this season, and the experts say they communicate for you without a single word. So how do you accessorize, and what, exactly, are your accessories saying? We have the ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

When every customer expects you to know them yet resists being known too well, marketing enters a delicate tension. The future of marketing automation lies in finding equilibrium to scale ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Running an e-Commerce platform that engages customers individually is crucial to Juniqe, an artist-powered online marketplace for art and design products operating in 13 European countries. The ...

There is nothing quite as exciting as a new golf bag, and for tour players and staff professionals, one of the coolest parts about getting a new bag is the customization that comes with it: name, club ...