Dell's 2025 kicked off with a serious New Year's resolution: to reset its entire brand identity. New Dell computers will focus on the "Dell" name and eliminate its well-known sub-brands XPS, Inspiron, ...
It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 as a launching pad, Dell has a new product-branding strategy for its entire ...
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