IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Disney is forgoing IMAX for Avengers: Doomsday, opting to debut its own premium format, Infinity Vision, amid a high-profile box office clash with Dune: Part Three. The move comes as fans eagerly ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

Disney has introduced 'Infinity Vision,' a premium large-format certification for theaters, debuting with a re-release of Avengers: Endgame to promote Avengers: Doomsday. The move follows IMAX's ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' Reading time 2 minutes This winter, ...

It is unclear if it is in response to the much-awaited Dunesday clash or just Disney diversifying into the exhibition side of cinema, but the movie giant is now partnering with theatre chains to bring ...