Fast Company

Lego creates a soothing ASMR nature playlist—using the sounds of Legos

To market its new Insect Collection to stressed out adults, the company created nearly 3 hours of relaxing clicks and clacks to sound like bugs. When Lego unveiled its new Insect Collection this week, ...
Newsweek

What Is ASMR? What It Does and Why It Works

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Autonomous sensory meridian response (ASMR) has become a new craze in ...
KERO-TV

The new Lego Insect Collection has arrived, complete with a soundtrack

The latest Lego set is here to usher in some Zen. Lego’s newest drop, the Insect Collection, comes with its very own ASMR playlist that you can enjoy while you build. Created by Emmy-nominated foley ...
Psychology Today

What We Really Know About ASMR

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...
The Conversation

ASMR: what we know so far about this unique brain phenomenon – and what we don’t

ASMR is the third most popular search term on youtube worldwide. But in case you haven’t heard of it, it stands for autonomous sensory meridian response. ASMR is a complex emotional state that only ...