Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

ISLAMABAD: Economists, researchers and academics at a workshop have explored ways to impart knowledge on data issues, analysis, econometric modelling and its applications in the context of empirical ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Getting to grips with econometrics is a pressing concern for marketers trying to bring some rigour to their decision-making process and make the case for investment in an environment of ...