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A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the ...
Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody ...
Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV.
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