In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

First, though, advertisers – especially mid-size brands – need tools that make first-party data more accessible and easier to use, said Amol Waishampayan, chief product officer of ad planning and ...

Evok Restaurant Marketing releases new guide on owned guest data, platform dependence, and retention strategy for ...

Austin, Texas – The digital marketing landscape is undergoing a massive shift as data privacy regulations tighten and third-party cookies are systematically phased out across major web browsers. This ...

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

LONDON--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, has announced a strategic partnership with global data and technology company, Experian. This partnership ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

The speed of medicine has changed. Healthcare professionals are no longer waiting for conferences or clinical guidelines to make key decisions. In fast-paced clinical settings, physicians are actively ...