“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

If your employees aren’t picking up new skills as quickly and as thoroughly as you’d like, it may be time to have them play — or at least feel like they’re playing. More companies are integrating ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...

There was a time when being a fan just meant turning up to the gig. Buying the album, queuing for tickets, maybe wearing the ...