The hype surrounding Spider-Man: Homecoming is at an all-time high, high enough that IMAX has released a high-resolution video of the Spidey-themed countdown video they’re playing before all showings ...

Starting tomorrow, Imax is launching its biggest global brand campaign ever in 77 countries and 39 languages called “Films to the Fullest” coinciding with their current 50th anniversary. At a time ...

For a brand that’s been around for 45 years, IMAX still seems pretty relevant: Millions of people will see Spectre in the massive-screen format in the coming weeks, and more than $6.5 million worth of ...