Pretty as it is, 70mm film has been deemed too expensive for shooting Hollywood productions. So this is how IMAX preps finished movies for the up close and personal demands of IMAX. (Left, 35mm reel.

Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business. By Nicole Sperling Reporting from Los Angeles Tom Cruise had a major request. He ...

The hype surrounding Spider-Man: Homecoming is at an all-time high, high enough that IMAX has released a high-resolution video of the Spidey-themed countdown video they’re playing before all showings ...

Add Yahoo as a preferred source to see more of our stories on Google. Made to celebrate the 70th anniversary of D-Day in 2014, "IMAX D-Day: Normandy 1944" has enjoyed a successful run in IMAX cinemas ...

The preview of Ramayana: The Introduction was held at Mumbai’s PVR IMAX Lower Parel and was a memorable event. Bollywood Hungama was present at the unveiling of the biggest film of Indian cinema and ...

With Spider-Man: Homecoming mere hours away from debuting in theaters, we have several new bits of news on the film, including details of Homecoming deleted scenes that were in the trailers, info ...

Forbes contributors publish independent expert analyses and insights. I write about commercial cinema technology and smart-home tech. There’s no doubt that anticipation for Christopher Nolan’s ...