"There will be rum." ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

Nathan Round, part of GameRant's talented Game Guides Team, is the leading voice for Call of Duty guides. From meta loadouts to the best weapons for each season, he takes pride in crafting top-notch ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

You can’t have this much detail without a loading screen. Bethesda has quite a few fans behind its franchises. They just also released The Elder Scrolls IV: Oblivion Remastered, one of the worst-kept ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.