Exchange Solutions Inc., a leading loyalty and promotions technology provider for North American retailers, today announced Member Scoring & Intelligence (MSI) — an AI analytics agent that enables any ...

Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

For decades, retailers trained us to believe loyalty cards were a favor. Swipe here, save a dollar. Enter your phone number, get points. Buy ten, get one free. But that story is incomplete — and for ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...