In a recent Mecca Instagram ad, a model is shown putting on a very standard face: moisturiser, concealer, a bronzing serum, and highlighter. It's an ad so standard, I doubt I would have been able to ...

Men are the final frontier in the $4.3 billion Australian cosmetics market, with British beauty brand War Paint joining the battle, alongside luxury giants Chanel, Gucci and Tom Ford, to put ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

For men, the word makeup can be quite daunting, and it’s easy to understand why. Historically makeup—be it foundations, blushes, or bronzers—has been largely marketed to and used primarily by women.

But this post, sent to the 1.4 million Twitter users following Google Facts — an unverified "Google facts parody" account which is unaffiliated with Google — was not well received by women on social ...