As Modelo moves into its second year as the official beer of the UFC, it has a brand new ad spot with featherweight Brian Ortega and exciting plans for upcoming activations on- and off-site around ...

CHICAGO, Aug. 28, 2023 (GLOBE NEWSWIRE) -- With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. Grupo Modelo, which produces and exports several popular beer brands including Corona, Pacifica and Modelo, ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Reggie Bush, the former Super Bowl champion and Heisman Trophy winner, cameos in Modelo’s latest ad campaign launching today, ‘The Recruiter’ as the brand goes on a mission to find the most die-hard ...

Bud Light was the king of beers for a long time in the United States. Sure, its sibling brand, Budweiser, had the formal title, but based on sales, the lighter lager was on top for decades. A couple ...