Overview:  Most people do not struggle because of a lack of effort. They struggle because their thinking patterns never ...

Artificial intelligence (AI) is changing the way we look at the world. AI "robots" are everywhere. From our phones to devices like Amazon's Alexa, we live in a world surrounded by machine learning.

A large number of advertising businesses that I’ve worked with over the past 12 years have one thing in common. They struggle to understand their client’s target market — the conscious and unconscious ...