Fellow X Factor alum Diana Vickers provides the soundtrack to the ad, with a cover of the Sound of Music classic ‘My Favourite Things’. The ad features the boy band sniffing influences of the scent - ...

The ad features the boy band sniffing the notes of their new scent - wild berries, pink grapefruit, jasmine petals and freesias. No doubt they'll soon be smelling the sweet scent of money too - ...

One Direction were certainly put through their paces on the shoot of the advert for their latest fragrance 'That Moment' and judging by a new behind the scenes clip released from the shoot, the lads ...

It seems the One Direction boys have another hit on their hands. But it's their perfume that's setting the tills ringing this time, Their scent, Our Moment, launched at Harrods on August 25 and is set ...