Liana Zavo is the founder & CEO of ZavoMedia Group, an NYC-based full-service public relations and digital marketing agency. Without publicity and a well-known reputation, a business may have a hard ...

Everything starts with a good public relations strategy. And in the wellness industry—valued at $4.4 trillion in 2020, according to the Global Wellness Institute—a solid PR plan can make your brand ...

As the world continues to move online, brands – including those of the legal variety – need to adapt to develop relationships with prominent publications, media outlets and other centers of influence ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Public relations can be a daunting task for new entrepreneurs. Apart from creating or choosing the best public relations strategy for your business, there’s also anxiety over how best you can spend ...

One of the biggest business challenges this year is the labor shortage, caused by COVID-19 fears, child care issues, and enhanced unemployment benefits. Now that hiring has become so competitive, ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Prepping‌ ‌for‌ ‌an‌ ‌IPO‌ ‌is‌ ‌an ...

Authentic communication isn't just a buzzword—it's the cornerstone of successful public relations and the bridge between brands and their customers. As the demographic landscape continues to evolve, ...

The indie space is incredibly exciting, and increasingly competitive. Players can only pick so many games a year and with discoverability being one of the leading issues for developers (and players), ...