At the kickoff party for the Byrdie Beauty Lab, the Pattern Beauty founder and co-CEO spoke to PEOPLE about life on and off duty Stephen Lovekin / Shutterstock for Dotdash Meredith When Tracee Ellis ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Pattern Beauty is prioritizing brand awareness after six years of "tremendous growth," co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Pattern Beauty is prioritizing brand awareness after six years of “tremendous growth,” co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

This time of year—as temperatures fall and the humidity of summer begins to wane—our hair requires more from our routine than just a bi-weekly shampoo and condition. So, to hydrate this season’s dry, ...

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.