For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

Cigarettes are one of the deadliest products on the market—but the risks of alternatives are not always clearly understood.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

A person’s appetite for risk speaks volumes about them. Someone who likes to gamble is a risk seeker, while someone who doesn’t is risk averse. Risk preferences extend to many areas of life. Consider ...

A study explored perceptions of the effects of secondhand smoke from cannabis and tobacco and found that most participants believed cannabis consumption posed fewer health threats than tobacco use.

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

Every year, countless deaths are attributed to the misuse of drugs and alcohol. When it comes to understanding the risks, though, there are often discrepancies between our perceptions and reality.

When was the last time you feared for your life? Fear, perceptions of safety, and our ability to recognize danger have always been essential for human survival and continue to shape how we navigate ...

Short but severe episodes of flooding from hurricanes in Texas and Florida triggered a nationwide increase in flood insurance sign-ups depending on how socially connected a county was to the flooded ...

When it comes to e-cigarette warning labels, respondents in focus groups organized by Cornell University researchers were clear: Give it to me straight. But approximately 20 years after they hit the ...