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“RuPaul’s Drag Race” star Kim Chi has a viral makeup line and makeup lovers are turning their heads for the Puff Puff Pass baking powder. KimChiChic Beauty just dropped a new pink powder for just $19.

A shopper gushed, "I thought these powder puffs were the best thing to use when applying powder! I find that they're super soft & easy to handle. I don't need to replace them often so having a 6 pack ...

Shoppers are taking a page out of their grandma’s book and jumped on board the #dustingpowder trend – the hashtag alone has over 10,000 videos of creators sharing their own DIY dusting powder ...