In this course you will learn about understanding and changing mental and physical health behavior. We will examine both the historical context and the current science. Major topics will include ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...