Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

PayPal Holdings (PYPL) introduced PayPal Ads ID, an identifier based on verified commerce relationships, to enable more ...

A study comparing patient identification methods found referential matching delivered notably higher accuracy than traditional probabilistic algorithms. Using a gold-standard reference dataset from a ...

As any good entrepreneur will tell you, one company's business disruption is another's business opportunity. That's certainly the approach being taken by AdTruth, the mobile-focused division of online ...