Walmart is rolling out new educational programs to court advertisers. Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets. A big chunk of Walmart's first ...

Microsoft is building a program to let brands advertise in Xbox games. It is evaluating adtech partners to provide the technology for in-game ad placement. Sources expect this ability to go live by ...

Twitch is expanding its ad incentive program to include more creators and pay them more money. Earlier this year, Twitch began offering select streamers a flat, guaranteed payment in exchange for ...

Twitch is implementing a new initiative that could alleviate one of the biggest stressors of content creation: unreliable income. The Ad Incentive Program, or AIP, is a new program that will pay ...

Twitch has launched an incentive program that will guarantee select streamers a certain amount of ad revenue per month. Many creators have spoken out about the difficulties of earning a consistent ...

More Twitch streamers will find invites to join the platform's Ads Incentive Program now that the company is opening up the opportunity to welcome "more... Partners than ever." In addition, Twitch ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...