A new guaranteed-delivery campaign type inside Perion One designed to bring the 75-80% of DOOH spend that is still booked direct into the same infrastructure used for programmatic demand. Publishers ...

LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...

The World Out of Home Organisation reported that programmatic Digital Out-of-Home advertising generated approximately $1.4 ...

Given the sheer variety of digital out-of-home (DOOH) inventory up for grabs, building programmatic pipelines for the DOOH market is a daunting task. More standardization is needed for DOOH ...

Integrations with several supply side platforms mean that OpenID audiences can be used for targeting and measurement across the entire TV ecosystem When you purchase through links on our site, we may ...

Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...