“Contouring is the top requested mini makeover at the Sephora Beauty Studio in our stores, one of the top trending topics on our beauty board and one of our most popular how-to videos on YouTube,” ...

Say what you may, contouring is a trend that doesn’t seem to be dying down. Popularised a few years ago by the likes of Kim Kardashian West and star beauty vlogger Huda Kattan, it’s now ubiquitous.

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...

The American cosmetics giant Sephora has updated its app with a host of augmented reality features, including a series of make-up tutorials. The beauty retailer, which first launched its Virtual ...

If you know anything about the Kardashian legacy in the fashion and beauty world, it's probably how they made contouring the hottest trend in makeup. As a shameless fan of this famous reality TV ...