Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...
Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...
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Apple shot its TV intro with real glass, not CGI
Apple's latest streaming service intro wasn't crafted on a computer—it was filmed in a studio using actual glass and practical lighting effects. The rebrand comes a month after Apple dropped "Plus" ...
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