Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...
Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...
Apple's latest streaming service intro wasn't crafted on a computer—it was filmed in a studio using actual glass and practical lighting effects. The rebrand comes a month after Apple dropped "Plus" ...