From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. The data signals we’ve ...

I admit to a dislike of the tactic. Electoral politics should be a contest of ideas first, personalities second. In the event where the small target strategy is successful, the aversion to rolling out ...