The streaming business is more competitive than ever. Amid a proliferation of content and viewing devices, battling for consumer attention is tough. Keeping it is even harder. In a market where ...

Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many ...

Over the years, many articles were written and surveys were made with the hopes of finding the best methods for app monetization. We looked for solutions that would generate substantial revenue from ...

Being out at Advertising Week events this week proved to me that I'm not the only one obsessed with the fact that a business model needs to be developed for media companies and advertisers to make ...

Every time my company, a global software data processing organization, is approached for services by a startup founder with a disruptive mobile app idea, we begin by asking questions to better ...