The supposed TV ad depicts a manly toothpaste tube shooting its product into the mouth of a womanly toothbrush.

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus Claims has recommended that Procter & Gamble discontinue advertising claims for Crest Sensitivity Treatment & ...