This much is certain: On Sunday afternoon, bipartisan lawmakers released a discussion draft of a broad national privacy bill that would override many state laws. What ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Buyer behavioral data remains the greatest untapped marketing asset, opines the report. On average, only 45% of marketers are capturing and consolidating customer behavioral data from multiple ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...