Salesforce acquires Informatica for $8B, a lower price than rumored, signaling disciplined capital allocation and a focus on technology integration. The acquisition enhances Salesforce's Data Cloud ...

Eyeing the need for organizations to train their own artificial intelligence models, Salesforce Inc. today is announcing a new feature of its Data Cloud data lake that collects information from a ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

So, you’re using Salesforce and want to make sure you’re playing by the rules when it comes to data privacy, especially with ...

Salesforce announced Tuesday it will acquire cloud data management firm Informatica in a cash-and-debt deal valued at $8 billion to strengthen its artificial intelligence strategy. According to CNBC, ...

Salesforce Agentforce Contact Center unifies CRM, AI and workflows — but is the complexity worth it? A deep dive with analyst and expert perspective.

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...