We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

Another thought-leader in redefining value is Jed Emerson. After working as the director of a venture philanthropy fund in the 1990s, he was acutely aware of what he later called the “bifurcated value ...