In one of the most unusual cross-promotions for a video, beginning Dec. 11, Universal Studios Home Video is partnering with a cell-phone company in offering the first voice-activated disposable cell ...

In recent years, Major League Baseball has decided on a theme song -- for lack of a better term -- for the playoffs. And then they make videos with the song and hammer you to a bloody pulp with said ...

Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very same mistakes. To prevent this from happening, ...

Netflix’s latest test feature is a video promo that plays in between episodes of a series you’re watching. The test is only appearing for select users globally and it’s a full-screen video of content ...

A new Wicked promo video has just been released, which shines a spotlight on the magic present both within the themes and the world of the upcoming movie. The video includes snippets of interviews ...

YouTube is giving brands a new way to ensure they are being transparent to viewers about paid content that appears on the video-sharing site. “We are launching a new, optional video feature that adds ...